More than two-thirds of UK adults believe those producing or selling plastic products and packaging should bear the bulk of responsibility for tackling plastic pollution in the UK

The survey suggests the issue may be a pressing one for many people – 91 per cent of those surveyed think plastic pollution has a great or fair amount of impact on the environment.

Other findings from the survey include:

• In terms of the best solutions to reducing plastic pollution, half of the 2,259 UK adults surveyed wants to see more investment into alternatives which do not require new plastic to be produced, such as reuse and refill systems.
• Despite the vast majority who think plastic pollution has a great/fair amount of impact on the environment, a much smaller group – 51 per cent – said they think plastic pollution impacts their personal health a great deal or a fair amount.

Technical note:

• On behalf of the Environmental Investigation Agency (EIA), Ipsos surveyed a representative quota sample of 2,259 UK adults aged 16-75.
• The survey was carried out using Ipsos’ online i:omnibus from 6-10th June 2025.
• The samples achieved are representative of this population with interlocking quotas on age within gender and quotas on region and working status. Data are weighted to known offline proportions for interlocking cells of gender within age and working status, as well as region, social grade and education to reflect the adult population in the UK.