MORI Polls in the 2001 General Election - Archive
An index to the various polls conducted by MORI before, during and immediately after the 2001 election campaign
Analysis
How Britain Voted in 2001
Newspaper polls
Polls for the Economist
Economist Pre-Campaign Survey, conducted face-to-face, in home on 29 March - 3 April
Economist Election Campaign Survey, conducted face-to-face, in home on 10-14 May
Expectations of Future Government, conducted by telephone on 4-5 June
Polls for the Sunday Telegraph
Sunday Telegraph Pre-Campaign Survey, conducted by telephone on 30-31 March
Sunday Telegraph Week 1 Election Poll, conducted by telephone on 10-12 May
Sunday Telegraph Week 4 Election Poll, conducted by telephone on 31 May - 2 June
Poll for the Sun
Election Postponement Poll, conducted by telephone on 30 April-1 May
Polls for The Times
Political Monitor, April 2001, conducted face-to-face, in home on 19-24 April
Times Campaign Poll, Week 1, conducted face-to-face, in home on 8 May
Times Campaign Poll, Week 2, conducted face-to-face, in home on 15 May
Times Campaign Poll, Week 3, conducted face-to-face, in home on 22 May
Times Campaign Poll, Week 4, conducted face-to-face, in home on 29 May
Times Campaign Poll, Week 5 (Eve of Election Survey), conducted face-to-face, in home on 5 June with telephone re-interviews on 6 June
Research for campaigning groups
Survey for the British Democracy Campaign, conducted face-to-face, in home on 15-21 March
Survey for the South Molton Declaration, conducted face-to-face, in home on 22-27 March
Attitudes to Public Service Provision (Survey for Unison), conducted face-to-face, in home on 5 June
Exit poll
Exit Poll for ITN, conducted at 100 polling stations across Great Britain on election day (7 June)
Other surveys
Research for the Electoral Commission
Attitudes to Voting and the Political Process, Phase 1, conducted by telephone on 9-15 May
Attitudes to Voting and the Political Process, Phase 2, re-interviewing respondents from Phase 1, conducted by telephone on 9-18 June
Research for the Institute for Citizenship
Postal Voting survey, conducted face-to-face, in home on 19-24 April
Campaign Analysis surveys for Robert Worcester and Roger Mortimore's book Explaining Labour's Second Landslide
Campaign Survey 1: Manifestos and Religion, conducted face-to-face, in home on 17-22 May
Campaign Survey 2: Election Campaign Marketing and Impact , conducted face-to-face, in home on 24-30 May
Campaign Survey 3: Papers and Local Elections, conducted face-to-face, in home on 31 May-5 June
Post Election Survey: When Did You Make Up Your Mind? , conducted face-to-face, in home on 13-19 June
