Music Consumer Insight Report 2016

Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.

Ipsos Connect is delighted to have partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.

This research highlights the high levels of engagement that consumers of all ages have with music, and shows that music remains an important part of people’s lives. It is particularly encouraging for the future to see that the majority of teens aged 13-15 year-olds listen to licensed music and are willing to pay for music.

The increasing number of consumers using paid audio streaming services is a positive trend. However, online music piracy remains a significant concern – and this year we see stream ripping overtaking other forms of pirate downloading. We also see the extent to which free video streaming services like YouTube are being used for on-demand music consumption (more than a source of discovery).

The last two decades have been extremely challenging for the music industry, but in 2016 we now see an industry that is embracing licensed digital distribution to give consumers greater choice than ever in how to access music. And, as a result, we continue to see a hugely diverse range of amazing music being released by both established and emerging artists.

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For further information please contact:

Ipsos Connect

Paul Maskell

Email: [email protected]

Tel. +44 (0)20 8515 3467

IFPI

Email: [email protected] and [email protected]

Tel. +44 (0)20 7878 7935

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