Navigating the social media morass

Consumer Goods

Download this Ipsos Loyalty case study to see how text analytics was used to reveal the customer loyalty landscape.

9 April 2014

Customer Satsisfaction
Voice of the Customer
Customer Insights
B2B

No one would dispute that social media is a source of valuable insights on a large scale - but unless we focus social media research on specific strategic objectives, it's just an ugly, swirling morass of data. Even when data has been matched to a suitable objective, analysis can be a daunting task...

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