New Head of Ipsos Reputation Centre

Milorad Ajder has been appointed as Managing Director of Ipsos's Reputation Centre (RC). He will take over from Stewart Lewis who will retire at the end of the year. In the first instance Stewart and Milorad will be working together to ensure a smooth transition and handover as RC enters a new phase in its development. Commenting on his appointment Milorad said: `The Reputation Centre is the clear market leader in the corporate reputation research field and my job is to build on its achievements to date. We have a great brand with a fantastic client list and as we move forward we will be exploring a number of opportunities to add value to the reputation research process. Our growth ambitions lie not just in the UK but Europe as a whole' Ben Page commented: `I am delighted that Milorad is joining us as and heading up the Reputation Centre. He is passionate about the role of research within the corporate environment and believes it should be seen as a strategic resource that delivers both business critical insights and an action plan for change.'