If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.
Seven in ten Britons think the country is on the wrong track – the worst it has been since 2013.
Limited availability of rapid-charging stations is today the biggest barrier to the adoption of electric vehicles, according to a new study of 17,000 people from Ipsos.
Brexit and the NHS continue to head the public’s list of the biggest issues facing Britain.
In our latest blog, Sean Mills, Executive Director of Ipsos LEAD, explains why, when it comes to norms, you should always start with your own organisation first.
Britons remain split on prioritising single market access or immigration control – both are seen as important, but there has been a move towards single market. Confidence in Theresa May to get a good deal for Britain in Brexit negotiations has fallen, though this is still just ahead of Jeremy Corbyn.
There is growing pessimism among the public about the health of Britain’s economy. Ipsos Economic Optimism Index falls to its lowest level since 2011.
These are the main findings of research conducted by Ipsos for The Sutton Trust.
