Public Embrace the Digital Age
Despite media scepticism, the British public are eagerly embracing the arrival of digital television. One in ten people expect to be among the first to get a digital receiver and a further one in five have decided to get one in six to twelve months' time. These findings come from research conducted this summer for the Consumer Electronic Access Study, a comprehensive project examining demand for home electronic access applications, a joint venture between MORI and PricewaterhouseCoopers.
