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Society

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
28 September 2025
Society

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
27 September 2025
Society

Issues Index December 2022

Inflation and the economy continue to be Britons’ biggest worries while concern for the NHS rises
22 December 2022
Society

More than 8 in 10 say that shortages of social care workers is a problem for society in the UK

The survey, commissioned by Community Integrated Care show 9 in 10 think social care is important
20 December 2022
Society

54% lack confidence in quality of local NHS services for this winter as concerns over waiting lists intensify

The December Ipsos Political Monitor, taken 7-13 December, shows the level of public concern over the NHS for this winter
20 December 2022
Society

Conservatives no longer most trusted to grow Britain’s economy

Conservatives and Labour equally trusted to grow Britain’s economy – Conservatives led by 15 points in September before the mini-budget
19 December 2022
Society

Britons more likely to judge “Harry and Meghan” documentary as an inaccurate depiction of events than “The Crown”

Most members of the Royal Family maintain their favourability after release of both "the Crown" and the "Harry and Meghan" documentary on Netflix
19 December 2022
Society

NHS Staff top Santa’s ‘nice list’ for third year in a row

Who makes Ipsos' 2022 naughty and nice lists?
16 December 2022
Society

Over 70% of UK adults think social media platforms should do more to protect children online

New research by Ipsos on childrens' online safety for the Department for Digital, Culture, Media, and Sport (DCMS)
15 December 2022
Society

Ipsos Predictions 2023: A heatwave, an election, a general strike and food shortages, what are Britons expecting to happen in 2023?

As 2022 comes to an end, Ipsos asked the public to look forward to what 2023 could bring. From a general election, to a general strike, heatwaves to food shortages, what has next year got in store for us?
15 December 2022