NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives

• Half (52%) of those who are considering casting their ballot for Labour say that it’s because the party will be better on the NHS
• 4 in 10 (41%) who are considering voting Conservative say that it’s because the party will be better on the economy

New polling from Ipsos has explored the rationale behind why voters across the political spectrum are considering voting for different parties on July 4th.  

Labour

• 52% of those who say they would consider voting for the Labour party say that it is because the party will be better on the NHS. 
• This is followed by the cost of living (39%), and alignment with the party’s values (38%).  

Conservative

• 4 in 10 (41%) of those who say they would consider voting Conservative say that it is because the party will be better on the economy. 
• This is followed by alignment with the party’s values (34%), and a belief that Britain needs consistency and that they will be better on immigration/asylum (both 32%). 
• Preventing Labour from winning a very large majority is just in the top ten reasons for considering voting Conservative, mentioned by 25%

Liberal Democrat/Green/Reform UK

• A quarter (25%) of those who would consider voting Liberal Democrat say that it is because of the appeal of their values. This is followed by their approach to the NHS/healthcare (24%), and how they would handle Britain’s relationship with the EU (21%). 
• Among those who would consider voting Green, half (52%) say it is because they would be better on climate change. This is followed by alignment with the party’s values (33%), and a belief that they would be better on housing (22%).
• For those who say they would consider voting Reform, immigration is the top reason (54%). This is followed by a belief that they will deliver the change Britain needs (36%), and a preference for Nigel Farage over other parties’ leaders (32%).  

Commenting on the findings, Gideon Skinner, Senior Director of UK Politics at Ipsos, said:

The data shows that voters are prioritising different issues in the upcoming election. Our recent campaign tracker showed that Labour is seen as stronger on the NHS, which is a top concern for their potential voters. On the other hand, a feeling that the Conservatives would be better at managing the economy is a stronger driver for their potential pool of support. The importance of simply feeling aligned with the party’s values can’t be forgotten and is common across the board, but specific issues resonate with supporters of different parties, such as climate change for the Green Party and immigration for Reform UK.

Technical Note

Ipsos interviewed a representative sample of 1,059 adults aged 18+ across Great Britain. Polling was conducted online between 26-27 June 2024. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.