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Voting Intention

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Politics Survey

Two-thirds of Britons disagree the Conservative Party is ready to form the next government

New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
Keir-Starmer
Voting Intention Survey

Missions, Milestones and Priorities

Track the government's performance on its key missions, milestones, and priorities.
Ipsos General Election 2024 - Final Poll
Election Survey

Labour holds 18 point lead over the Conservatives in final Ipsos election poll

Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.
NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives
Election Survey

NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives

New Ipsos poll examines why voters are considering voting for different political parties in this 2024 general election
Ipsos UK General Election Poll 2024
Election Survey

Exploring voter volatility ahead of the July General Election

The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
Laptop
Artificial Intelligence (AI) Survey

Marginal Moments: Can Generative AI help us better understand the general election?

Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call
Election Survey

Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call

Today Ipsos publishes its first MRP model of the 2024 General Election.
Labour strengthens position in Scotland as Ipsos poll shows a close race
Scotland Survey

Labour strengthens position in Scotland as Ipsos poll shows a close race

Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain - Ipsos
Politics Survey

Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain

A new study released by Ipsos explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons from 1996 to the second half of 2023.
UK Opinion polls - latest UK political opinion polls from Ipsos updated 30 January 2024
Voting Intention Survey

Latest UK Opinion Polls: Government approval recent changes

Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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