Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.
