Councils need to play their part in convincing people that building new homes is in their best interests, says Ipsos Research Director, Ben Marshall, in his latest article for Inside Housing.
In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?
Ipsos’ post-Holyrood poll shows that a third (32%) of voters only made their minds up about how they would vote within the last week of the campaign, with 1 in 10 (11%) deciding on polling day itself.
New polling data from Ipsos in the UK taken May 15th – 19th 2026 reveals that although the British public are paying attention to Labour’s leadership manoeuvres they remain sceptical that any party has the answers to key policy issues.