Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements, writes Oliver Sweet in Warc's Admap magazine.
The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.
The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.
