Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements, writes Oliver Sweet in Warc's Admap magazine.
New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.
New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.
New polling data from Ipsos in the UK, conducted 11th – 15th September 2026, reveals public consensus against antisocial behaviours on Great Britain's public transport network.
