Political Attitudes in Great Britain, August 1996
MORI Political Monitor survey for The Times, including extra questions comparing the parties and on preferred election outcome
MORI interviewed a representative quota sample of 1,708 adults aged 18+ at 145 sampling points across Great Britain. Fieldwork was conducted face-to-face on 20-25 August 1996, as part of MORI's regular Omnibus survey. The sample was divided into two demographically-matched sections of 892 and 816 rrespondents and, as shown below, some questions were only asked to one section of the sample. Data are weighted to match the profile of the population.
Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?
| % | |
|---|---|
| Conservative | 30 |
| Labour | 51 |
| Liberal Democrats (Lib Dem) | 13 |
| Scottish/Welsh Nationalist | 3 |
| Green Party | 1 |
| Referendum Party | 1 |
| Other | 1 |
| Voting intention percentages exclude 7% undecided, 3% refused and 10% would not vote | |
Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Major is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Leader of the Labour Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats?
| Satisfied | Dissatisfied | Don't know | ||
|---|---|---|---|---|
| Government | % | 16 | 75 | 9 |
| Major | % | 28 | 62 | 10 |
| Blair | % | 43 | 34 | 23 |
| Ashdown | % | 40 | 28 | 32 |
Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? UNPROMPTED ANSWERS
| Q7 | Q7/8 | |
|---|---|---|
| % | % | |
| AIDS | * | 1 |
| Animal welfare | * | 1 |
| Beef/BSE/Mad Cow Disease | 1 | 3 |
| Common Market/EU/Europe/Single European Currency | 11 | 20 |
| Crime/law & order/violence/vandalism | 13 | 30 |
| Defence/foreign affairs | * | 2 |
| Drug abuse | 1 | 5 |
| Economy/economic situation | 6 | 15 |
| Education/schools | 6 | 27 |
| Housing | 1 | 8 |
| Inflation/prices | * | 2 |
| Local government/council tax | * | 2 |
| Morality/individual behaviour | 2 | 5 |
| National Health Service/Hospitals | 10 | 33 |
| Northern Ireland | * | 2 |
| Nuclear power/fuels | 0 | * |
| Nuclear weapons/nuclear war/disarmament | * | * |
| Pensions/social security | 1 | 10 |
| Pollution/environment | 2 | 7 |
| Pound/exchange rate/value of pound | 0 | * |
| Privatisation | * | 3 |
| Race relations/immigration/immigrants | 1 | 4 |
| Scottish Assembly | 0 | * |
| Taxation | * | 3 |
| Trade unions/strikes | * | 1 |
| Unemployment/factory closure/lack of industry | 27 | 44 |
| Other | 10 | 25 |
| Don't know | 6 | 5 |
Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?
| % | |
|---|---|
| Improve | 28 |
| Stay the same | 39 |
| Get worse | 26 |
| Don't know | 7 |
Q10 From this card, what do you think will be the outcome of the forthcoming General Election? Q11 And what would you personally prefer to be the outcome? Base: Version 1 respondents only (892)
| Predicted | Preferred | |
|---|---|---|
| % | % | |
| An overall majority of Conservative MPs | 18 | 21 |
| An overall majority of Labour MPs | 46 | 40 |
| No overall majority and the Liberal Democrats sharing power with the Conservative Party | 8 | 8 |
| No overall majority and the Liberal Democrats sharing power with the Labour Party | 11 | 9 |
| Other | 1 | 5 |
| Don't know | 15 | 16 |
Q12 Which political party do you think has the best team of leaders to deal with the country's problems? Q13 And which political party do you think has the best policies for the country as a whole? Q14 And which political party do you think is the most clear and united about what its policies should be? Base: Version 1 respondents only (892)
| Best team of leaders | Best policies | Most clear and united | |
|---|---|---|---|
| % | % | % | |
| Conservative | 23 | 20 | 13 |
| Labour | 35 | 37 | 29 |
| Liberal Democrat | 5 | 9 | 17 |
| Other | 1 | 1 | 2 |
| None | 18 | 14 | 22 |
| Don't know | 18 | 19 | 16 |
Q15 Generally speaking, do you think of yourself as Conservative, Labour, Liberal Democrat, or what? Base: All (1,708)
| % | |
|---|---|
| Conservative | 29 |
| Labour | 37 |
| Liberal Democrat | 10 |
| Scottish/Welsh Nationalist | 2 |
| Green | 1 |
| Other | 1 |
| Don't know | 5 |
| None of these | 14 |
| Refused | 1 |
Q16 Which party did you vote for at the last general election, in April 1992? If you are not sure, or did not vote, please say so. Base: All (1,708)
| % | |
|---|---|
| Conservative | 31 |
| Labour | 31 |
| Liberal Democrat | 10 |
| Scottish/Welsh Nationalist | 2 |
| Green | 1 |
| Other | 1 |
| Did not vote | 18 |
| Too young | 4 |
| Can't remember | 2 |
| Refused | 2 |
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