Project Mercury
Maintaining a positive brand image among intermediaries is essential for building trust, gaining a competitive advantage, and ensuring a steady flow of mortgage business. Through Project Mercury you’ll understand the relative impact of different marketing channels, how specific creatives perform and what this means for your brand, as well as insight on the performance of your competitors.
Turn intermediary insight into an advantage
Project Mercury combines market and brand diagnostics with campaign-level evaluation. It provides actionable feedback, competitive insight, and responses to your own confidential questions. 100 active brokers are interviewed monthly, assessing residential, specialist and buy-to-let (BTL) mortgage lenders.
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Measure what works
Identify which campaigns and channels influence intermediaries. Understand the impact of your own and competitor activity, and what defines effective intermediary marketing.
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Benchmark and learn
Track long-term performance with data stretching back to 2007 to separate trends from short-term developments.
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Act on insight
Apply findings to refine brand and marketing strategy, stay front of mind with intermediaries and defend or grow market share.
