Public Attitudes to candidates' positions on a Gun Ban, Abortion & The Death Penalty

Q I'd like to ask you about things that might make you change your vote. Please tell me how likely or unlikely you would be to switch your vote to another party if the candidate of your preferred party ...

  • MORI conducted a two-wave panel study for the Independent on Sunday and the Sunday Mirror, the results being published on 6 April and 27 April 1997 (the Sunday immediately before the General Election).
  • This question is just part of a series of questions asked about the public's voting intention in the run-up to the General Election, and was asked in the first wave survey.

Technical details

MORI interviewed a representative quota sample of 1,069 adults aged 18+ at 78 enumeration district sampling points throughout Great Britain. All interviews were conducted face-to-face in-home on 2-3 April.  Data were weighted to the demographic profile of the population.

Q I'd like to ask you about things that might make you change your vote. Please tell me how likely or unlikely you would be to switch your vote to another party if the candidate of your preferred party ...

... favoured banning all hand guns ... opposed a woman's right to abortion ... favoured the death penalty

Wave 1 (2-3 April) Pro gun ban Anti abortion Pro death penalty
  % % %
Certain to switch 3 6 9
Very likely to switch 4 10 7
Fairly likely to switch 6 13 8
Not very likely to switch 14 17 14
Not at all likely to switch 16 14 15
Certain not to switch 52 29 38
Don't know 5 11 9

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