Brand Measurement

Ipsos Race to Christmas
Brands Publication

The Race to Christmas 2025

The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.

Are you watching the race, too?
The 2021 Connected TV Viewer, with Samsung Ads
Television Publication

The 2021 Connected TV Viewer, with Samsung Ads

This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
Women in Advertising - Ipsos
Women Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand.
social intelligence and survey data to drive brand growth | Ipsos
Brand Measurement Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Advertising Publication

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
The power of you: why distinctive brand assets are a driving force of creative effectiveness | Ipsos
Advertising Publication

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
How To Fight Back: Nurture Your Brand's Mental Network
Brands Publication

How To Fight Back: Nurture Your Brand's Mental Network

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
The Brand Builders Fight Back
Brand Measurement Publication

The Brand Builders Fight Back

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
Connect:Digital
Advertising Publication

Connect:Digital

Optimise your digital ads, maximise your brand impact, minimise your spend
Measure the metrics that matter
Advertising Publication

Digital Advertising

Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.