Brand Measurement

The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.

Are you watching the race, too?

This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.

The power of positive representation for a better society and a more successful brand.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

Optimise your digital ads, maximise your brand impact, minimise your spend