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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Shiny, happy people

    In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah.
  • Politics Survey

    Get over your hangover, there's another party coming to town

    In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers.
  • Politics Survey

    Will the Olympics cause lasting change in our political landscape?

    What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman.
  • Immigration Survey

    Britons surprised by how Olympics brought country together

    Most Britons are surprised by how much the Olympic Games has brought the country together, and think it will have a lasting positive impact on British society, according to new research by Ipsos for think-tank British Future.
  • Investors Survey

    Reasons to be cheerful

    In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
  • Politics Survey

    Digital reading is really arousing interest

    In his newest blog for MediaWeek, John Carroll talks about 50 Shades of Grey and introduces some of the new National Readership Survey headlines.