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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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All content

  • Public opinion Publication

    Transforming the UK Energy System

    A survey for Cardiff University exploring attitudes towards climate change, energy efficiency, energy systems and the acceptability of a number of energy and heating behaviours.
  • Politics Survey

    Sssshhhhhh!!! It's the Secret Service!

    Offer consumers something unknown and tap into a new market writes Joe Marshall, Senior Director, Ipsos Innoquest in Marketing magazine.
  • Public opinion Publication

    Monitoring the impact of changes to the Local Housing Allowance system of housing benefit

    Read our research report carried out by Ipsos's housing team, the Centre for Regional Economic and Social Research, Sheffield Hallam University and the Institute of Social Policy, University of Oxford on behalf of the Department for Work and Pensions.
  • Politics Survey

    Age is just a number?

    As John Carroll of Ipsos MediaCT turns 40 this week, he considers what RAJAR tells us about what his fellow over-40-year-olds are listening to on the radio and the target market for the BBC.
  • Politics Survey

    Nailing colours to the mast

    Jon Weeks writes how beauty brands can look to social media to find the seeds of opportunity for NPD during the recession in Marketing magazine.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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