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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Government Survey

    Public make petrol prices top transport priority

    A new survey conducted by Ipsos for the RAC Foundation has found the cost of petrol and diesel to be the public’s highest transport priority for Government action.
  • Economy Survey

    Reuters/Ipsos Budget briefing

    One week before the Budget, the full impact of the economic situation is hitting the public.
  • Economy Survey

    Economist/Ipsos Budget Poll

    Public worried the government is cutting spending too much and would prefer the speed of cuts be slower.
    The Coalition's argument that "we are all in this together" is not resonating with the public; most think that the poorest will be hardest hit.
    But previous Labour government is seen as more to blame for the cuts than the Coalition.
  • Politics Survey

    Reuters/Ipsos March Political Monitor

    One week before the Budget, the full impact of the economic situation is hitting the public.

    Half think their personal financial situation will get worse, two in three now think the recession will take more than three years to recover from.

    Majority think the government is making the wrong decisions about where to cut spending and Conservative lead over Labour on best economic policies has fallen.

    Despite increasing economic concern, Labour making no gains on voting intention.
  • Consumers Publication

    The power of the big screen

    Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.