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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Investors Survey

    Was the World Cup a Success for Advertisers?

    The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.
  • Politics Survey

    September 2010 Issues Index

    Trade unions/strikes have not been considered a major issue for many years by the British public according to the Ipsos Issues Index and this remains true at the start of this month.
  • Politics Survey

    Economic Optimism Divides Public and Private Sector Workers

    As the Trade Union Congress gets under way, Chris Phillips examines the widening gulf between private and public sector worker views of the economy.
  • Consumers Survey

    MediaCT Light Bites: Crossing the Digital Radio Divide

    John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.
  • Investors Survey

    Report on a Public Dialogue on Geoengineering

    The results of a public dialogue, conducted on behalf of the Natural Environment Research Council (NERC), saw participants give cautious support for research into geoengineering.
  • Politics Survey

    Service Charging Survey

    Charging for services is an option open to councils in a number of ways - this research aimed to gain an understanding of the current trends in local government in terms of charging, as well as future plans. The survey sought to consider specific services, and examine the motivations for charging for these, as well as the barriers to doing so.