Insights Hub

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• Politics Survey

  How Britain Voted in 2010

  Profile of voting behaviour at the 2010 general election broken down by age, gender, social class and housing tenure

  21.05.10
• Politics Survey

  May 2010 Issues Index

  Ipsos's May Issues Index shows that the highest level of concern about the economy that we have ever recorded

  18.05.10
• Environment Survey

  Sycamore stumps adults in UK Biodiversity Census

  Less than 1 in 4 British adults are able to correctly identify the Sycamore when shown a photographic image of the tree found commonly throughout the UK according to the results of a joint survey by the Natural History Museum, London and Ipsos.

  18.05.10
• Politics Survey

  When Did You Decide How To Vote?

  Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours?

  16.05.10
• Politics Survey

  Interest in Election News 1992 - 2010

  Q How interested would you say you are in the following? News about the election
  Q Thinking back to the campaign, how interested would you say you were in news about the General Election?

  16.05.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  General Election 2010 - An Overview

  Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.

  14.05.10
• Consumers Publication

  Engaging Audiences

  Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

  14.05.10
• Politics Survey

  2010 Post Election Poll

  Ipsos's first poll since the General Election on May 6th shows that the public are, on balance, optimistic about the new coalition government.

  14.05.10
• Politics Survey

  Voting intentions (Westminster) - all companies' polls 2005 - 2010

  Voting Intentions between the 2005 and 2010 General Elections, as measured by all companies and the newspapers in which they were published.

  13.05.10
• Consumers Publication

  The Touchdowns and Fumbles of the 2010 Super Bowl Ads

  Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

  12.05.10
• Politics Survey

  How Britain Voted Since October 1974

  Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010

  12.05.10