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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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  • Sports Survey

    Potential 1.8 Million Increase In Adults Going To Pubs And Wine Bars More Often After The Smoking Ban

    The advent of the smoking ban on 1st July is likely to bring an unexpected increase in custom to pubs and wine bars, according to new research conducted by Ipsos. Publicans should experience a significant increase in business, with 20% of regular or occasional drinkers in pubs / wine bars saying that they would visit pubs more regularly. This view was most strongly held amongst the nearly three quarters of pub goers who are non-smokers, amongst whom 26% said they would probably go to a pub more often. Among the total population, this translates to approximately 1.8m adults in England and Wales (taking into account the difference between those who would go more often and less often).
  • Politics Survey

    Trams for Edinburgh

    An examination of the principles and costs of trams for Edinburgh
  • International Ivory Trade survey

    The International Fund for Animal Welfare (IFAW) recently released the results of an International Ivory Trade survey conducted by Ipsos in Canada, France, Great Britain, Spain and the USA.
  • Politics Survey

    Ipsos Political Monitor May 2007

    The May Ipsos Political Monitor finds the Conservatives' lead over Labour has narrowed by five points since April. The party now leads Labour by just two points (37% vs. 35%), the smallest Conservative lead recorded by Ipsos this year.
  • War/Terrorism Survey

    War With Iraq - Trends (2002-2007)

    Approval of Bush's/Blair's handling of the situation and support for invasion in different scenarios
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Animal Experimentation Study - 2006

    Ipsos has conducted a survey on the general public's views on animal experimentation, on behalf of the Department of Trade and Industry.
  • Ipsos / DTI Animal Experimentation Study, December 2006

    Ipsos has conducted a survey on the general public's views on animal experimentation, on behalf of the Department of Trade and Industry. The study is the fourth in a series examining trends in public attitudes towards the use of animals in research. The first study from which trends have been examined was carried out on behalf of the Medical Research Council (in June-September 1999), with the second and third such studies being on behalf of CMP, the Coalition for Medical Progress (in 2002 and 2005). In March 1999, MORI carried out a study examining public attitudes to animal experimentation generally, and experiments involving mice or monkeys, causing no pain, severe pain, or death [see notes].
  • Politics Survey

    Ipsos Delivery Index, May 2007

    The recent resignation announcement of Prime Minister Tony Blair and the imminent accession of Gordon Brown has increased optimism about the future of the economy and public services.
  • Politics Survey

    Political Commentary - A Leadership Boost For Gordon Brown And The Government: But Will It Last?

    The recent resignation announcement of Prime Minister Tony Blair and the imminent accession of Gordon Brown have been followed by a 'bounce' in Gordon Brown's ratings, both as Chancellor and as a potential Prime Minister. There has also been an increase in the number of Britons who are optimistic about the future of the economy and public services.
  • Politics Survey

    Ten Years Of Labour

    Ipsos's latest survey, conducted immediately after Tony Blair's announcement of his intention to resign as Leader of the Labour Party, assesses the public's attitudes towards ten years of government by the Labour Party.
  • Environment Survey

    Noise Bothers Seven In Ten People At Home

    Findings from an Ipsos survey commissioned by the National Society for Clean Air and Environmental Protection (NSCA) show that noise is an issue for a substantial number of people in Britain, and a serious one for some. In all, 7 in 10 people report to be bothered by one or more sources of noise in their neighbourhood, and 12 per cent say their quality of life at home suffers a great deal or a fair amount from noise when they are at home. The most common source of annoyance is noise from cars / motorbikes, with one in five (21 per cent) reporting that they are bothered by this kind of noise in their neighbourhood.