RSPCA Fur Farming - Retraction of Misleading Information

We would like to point out that an RSPCA press release issued in early March concerning our 5-8 February 1999 poll on public attitudes to fur farming was misleading.

It stated that 86% of the public 'oppose the wearing of fur'. In fact, the 86% related to the proportion of people who said they would not wear fur (for whatever reason).

A previous MORI study in 1997 (for the RSPCA and Marie Claire Magazine) found that 73% of those who would not wear fur said this was because they disapproved/thought it was wrong to do so (which represented 64% opposition to wearing fur among the public as a whole).

Twelve per cent said they would not wear fur because it was too expensive, 8% that it was unfashionable, and 6% because they felt others would disapprove.

Subsequent releases of the 1999 study were corrected, and we apologise for the error.