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Who's Killing Creativity Now?
In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
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Ipsos Connect Tech Tracker Q4 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Attention Generation Next: Beating the Attention Deficit for Young Audiences
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next's social circles are played out.
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The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.
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Ipsos Connect Tech Tracker Q2 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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Ipsos Connect Tech Tracker Q1 2015
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.