curioCT

Articles included:

• Social Media Measurement – Understanding underlying needs of social media users using the Ipsos Censydiam framework and applying it to the ALS Ice Bucket challenge
• Creating a buzz – Explaining why Buzzfeed has been so successful and what content producers should learn from their success
• The Technology Sacrifice – Taking a closer look at the role technology plays in our everyday lives and at whether consumers are aware that there is a trade-off.
• The Virtual Playground – Taking a closer look at the impact of digital literacy on parenting now that children are often more technologically savvy than their parents.
• The Future is virtually a reality – 2014 was the year where virtual reality started to gain more momentum and this article looks at future implications for the media industry.
• Overcoming practical barriers to technology – Taking a closer look at the difference between the pace of technology and battery life, and how this can become a barrier to adoption.