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Thoughtpiece - Trust in Online Research
An overview of online research and potential pitfalls to avoid.
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Real Trends Flyer
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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Digital Inclusion Report for UK Online Centres
More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos.
This report brings together those research findings with qualitative evidence from each project, and some more in-depth insights into the findings and experiences of individual projects. -
The reputation of local government
This report presents the findings of a literature review of research into public attitudes towards local government in England. This was conducted by the Ipsos Social Research Institute on behalf of the Local Government
Association (LGA) to support the launch of the `My Council' campaign among English local authorities. -
Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
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The London 2012 Olympic Games and Paralympic Games
A set of strategic objectives has been drawn up and agreed across Government to enable the UK to host an inspirational, safe and inclusive London 2012 Olympic Games & Paralympic Games, and to deliver a sustainable legacy for London and the UK.
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Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.