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Britons split on whether they would prefer Labour or Reform UK to win the next election
If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
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Labour’s ratings fall in Scotland while Reform UK continues to rise
Ipsos’ Scottish Political Pulse survey
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For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister
Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
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Britons most confident that Reform UK has a good plan to change Britain – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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Half of Britons say that Keir Starmer has changed Britain for the worse
Almost two-thirds (64%) say that the country is going in the wrong direction.
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Starmer remains ahead of Farage in head-to-head of who would make best PM, but majority of Britons unsure what he stands for
In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public think would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to March (Starmer +11) and 35% say neither would make a good PM / it would make no difference. However, just over half (53%) say that it is not clear what Starmer stands for. In contrast, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.
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Badenoch drops to worst Ipsos favourability score as Conservative leader, while Farage continues to top ratings
17% hold a favourable opinion of leader of the opposition Kemi Badenoch, while her score of 49% unfavourable is her worst in this series as Conservative party leader – Shadow Justice Secretary Robert Jenrick follows closely behind, with 16% favourable.
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Favourability ratings for Starmer, Reeves and Labour all unwind this month
Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.
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Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most
29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).