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Benefits paradox: Britons want compassion and responsibility, reveals Ipsos
The public prioritises retraining for in-demand jobs (43%), creating more flexible roles with employers (39%), and providing tailored support for individuals with health conditions and disabilities (36%) to get people back to work.
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The Rise of Generational Wealth
Ipsos conducted this research on behalf of Quintet and BlackRock during Aug – Sept 2024. Ipsos was commissioned to design and carry out the survey to understand High Net Worth Individuals’ attitudes towards their wealth and outlook for the future, including plans for passing on wealth and retirement plans.
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Ipsos Financial Wellbeing Tracker shows decline in worry about household finances – though stark societal divides remain
While still almost half (45%) of Brits are worried about their own personal financial situation, this is down from 63% in September 2022.
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Ipsos Financial Wellbeing Tracker shows stark divides in concern about household finances
Around six in ten (59%) are worried about their household’s financial situation, according to the first wave of Ipsos's new UK Financial Wellbeing Tracker.
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Almost of fifth of those with workplace or private pensions have reduced or stopped pension contributions in the face of cost-of-living concerns
New Ipsos research for NatWest shows almost 9 in 10 UK adults are concerned about the rising cost of living.
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Money and Pensions Service (MaPS) Pensions Dashboards Programme, Qualitative Research with Potential Dashboard Users
The new report for MaPS aims to help guide and inform the development of pensions dashboards in the UK. The report focuses on insights from primary research, consisting of 110 qualitative in-depth interviews conducted with potential end service users.
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New Ipsos survey for the Financial Times reveals disparities within English society when it comes to financial understanding
The new survey, conducted on Ipsos’s online random probability KnowledgePanel, gave respondents a set of questions related to knowledge about how debt interest is calculated, how it compounds and how to mitigate risk or budget effectively.
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From home life to work and money: the impact of lockdown on the 50-70s revealed
Ipsos conducted research on behalf of the Centre for Ageing Better to understand the impact lockdown has had on those in their 50s and 60s. The findings reveal how the pandemic has changed people’s lives and their plans for the future.