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Pulse Check - September 2025
Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977.
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85% of Britons continue to believe that Britain is divided as over half think differences in people’s political views are so divisive that it is dangerous for society
Recent findings from Ipsos indicate that four in five British adults continue perceive the nation as divided. Over half (55%) perceive differences in people’s political views as so divisive that it is dangerous to society.
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Public concern about immigration reaches highest level in a decade
Fifty-one per cent name immigration as an important issue for Britain, the highest score since October 2015.
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Are you ready for it? One in five set to hit play on Life of a Showgirl
The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets.
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Disconnect between public awareness and support for Labour’s policies, Ipsos poll finds
In a poll taken before the Labour Party conference, Ipsos asked a representative sample of British adults whether they supported or opposed different Labour policies in government and the extent to which they had heard of them.
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The Rise of No/Low Alcohol: Motivations, Moments, and Innovation
From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
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Entrepreneurs are seizing global opportunities
Ipsos conducted this research on behalf of HSBC Private Bank during April – May 2025. Ipsos was commissioned to design and carry out the survey to understand High Net Worth entrepreneurs’ attitudes towards their business, their wealth and their outlook for the future.
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FSA consumer survey, conducted by Ipsos, highlights rise in confidence in food safety
Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.
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Britons split on whether they would prefer Labour or Reform UK to win the next election
If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
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Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.