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Economy still seen as the most important issue facing Britain
The April 2024 Ipsos Issues Index reveals little change in the top issues facing the country, despite a drop in public mentions of the NHS.
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Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
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The Conservative party brand image hits new low
The Ipsos Political Monitor, taken 3rd to 15th April 2024, explored attitudes towards the Labour and Conservative parties and perceptions of the economy.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Rishi Sunak’s satisfaction falls to equal worst ever Ipsos rating for a Conservative or Labour leader
Net satisfaction with Rishi Sunak is now at joint worst levels in history of Ipsos, equivalent to John Major and Jeremy Corbyn’s worst ratings in 1994 and 2019.
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Evolving Aspirations: Navigating status
In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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Navigating the Storm: Public priorities for the 2024 Election
Ipsos' latest report on the future of public services “Navigating the Storm: Public priorities for 2024 Election”.
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Cyber Security Breaches 2024
The Department for Science, Innovation and Technology (DSIT), in partnership with the Home Office, commissioned Ipsos to undertake research to explore the UK’s cyber resilience, aligning with the National Cyber Security Programme.
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Latest attitudes towards the Royal Family - March 2024
The Princess of Wales and the Prince William remain the most popular members of the Royal Family according to the latest Ipsos polling of attitudes towards the Monarchy.
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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.