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Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Increases in awareness of Government’s ‘Levelling up’ strategy – but still shallow, and public wants to know more
Awareness has increased but many remain uninformed on the Government's plans for levelling up
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The role of insights in the data era: What good looks like
We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.
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4 in 10 Britons considering a holiday abroad next year while 8 in 10 will stick to the UK
As the world starts to open up again, how has the pandemic affected the holiday habits of Britons?
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
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‘Death of the city’ post-COVID? Little sign in London and Paris – but each capital faces own challenges
A major study of London and Paris suggests that predictions of the ‘death of the city’ due to the COVID-19 crisis may be wide of the mark.
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Global views on Angela Merkel and German leadership
Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.
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Two-thirds of public say firms should be allowed to tackle worker shortages by recruiting from overseas
Public attitudes to immigration are more positive than negative and most people would now support British businesses being allowed to recruit from overseas to address staff shortages, according to a new report published today (14 September).
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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot
Most citizens think providing first doses of COVID vaccines to all who want them is a greater priority than making booster shots available.
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4 in 10 Britons think country heading in wrong direction but Johnson much more popular than Starmer among their own voters
The September 2021 Ipsos Political Pulse indicates the public are split along party lines when considering whether the country is headed in the right direction or the wrong direction.