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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Majority of Britons think Trump's election has worsened America's standing in the world
Ipsos's October 2017 Political Monitor shows that the majority of Britons think Trump's election has worsened America's standing in the world.
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Who manages Talent Retention in your organisation?
In our latest Employee Engagement blog, Sean Mills, Executive Director of Ipsos LEAD asks the question: Should your Head of Engagement become your “Head of Talent Retention”?
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Confidence in Theresa May to get a good deal for Britain in Brexit negotiations remains low
Ipsos's October 2017 Political Monitor shows little confidence among the public that Theresa May will get a good Brexit deal for Britain.
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Reflecting a changing Britain in a changing world
Understanding Britain today and what that means for institutions like the BBC.
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Ipsos survey on Brexit for Chambers of Commerce
An Ipsos survey of members of 13 foreign Chambers of Commerce finds a large majority 'not confident' of a positive outcome for Britain of Brexit negotiations.
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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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Open Banking – are consumers ready?
With the forthcoming PSD2 directive, a new Ipsos survey has built a global picture on the future ‘Open Banking’ landscape and discovers that, while the UK is interested in new financial technology, it remains precious about its data.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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The Cybercrime Threat to Corporate Reputation
Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that they become genuine headline news.