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Ipsos Political Monitor November 2008
Conservatives Down to 3 Point Lead Over Labour
Ipsos's November Political Monitor (carried out by telephone between 14-16 November 2008 among 1,002 adults age 18 and over) shows that among those absolutely certain to vote, the Conservative Party share has dropped five points to 40% and the Labour Party share has increased seven points to 37%. -
Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies? -
Rough Sleeping in a Recession
Ipsos conducted this study on behalf of St Mungo's. The study investigates the impact of the current recession, in particular in terms of fears relating to homelessness.
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Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Mediator
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.
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Thoughtpiece - Trust in Online Research
An overview of online research and potential pitfalls to avoid.
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US elections; the fat lady's just got up to sing
Sir Robert Worcester's analysis of the US presidential election campaign.
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Barack Obama and Joe Biden have it in the bag. Oh? Not necessarily!
An article by Sir Robert Worcester on the US presidential elections for The American magazine
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Concern about economy remains high, but just 14% worry about unemployment
The economy again tops Ipsos's monthly Issues Index, with just under three fifths of British adults (58%) saying it is one of the most important issues facing Britain, an increase of 3 points from last month.