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Everyone is confused, at least according to Richard Thaler
The recent exchange between Peter Ubel and Richard Thaler acted as a welcome and helpful comment on a common lack of clarity around behavioural terms writes Chris Perry in his latest blog.
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Generational Shifts in Voting 2015
Ipsos has analysed over half a million interviews to identify generational shifts in voting and engagement with politics between 1996-2014.
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UK Public Attitudes Towards Big Business
An Ipsos survey for Interserve investigated public attitudes towards Big Businesses, defined as companies and organisations that employ at least 1,000 people in the United Kingdom.
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Key monthly trends
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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The NHS remains the most important issue facing Britain
The February Economist/Ipsos Issues Index shows that the NHS remains the most important issue facing Britain; last month it became the issue of highest salience for the first time since April 2006.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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`Personal hooks' the key to tackling Scotland's digital divide
Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.
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Where does the public stand on devolution?
Matthew Bristow of Ipsos North blogs on attitudes towards devolution of powers to the English regions.
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House price expectations cool for 2015
The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014.