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Shiny, happy people
In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah.
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Get over your hangover, there's another party coming to town
In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers.
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Will the Olympics cause lasting change in our political landscape?
What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman.
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Britons surprised by how Olympics brought country together
Most Britons are surprised by how much the Olympic Games has brought the country together, and think it will have a lasting positive impact on British society, according to new research by Ipsos for think-tank British Future.
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Reasons to be cheerful
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
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Digital reading is really arousing interest
In his newest blog for MediaWeek, John Carroll talks about 50 Shades of Grey and introduces some of the new National Readership Survey headlines.
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Young carers' leisure time survey
Survey of young carers in Scotland, exploring how much free time they have and the leisure activities in which they participate.
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What Wenlock & Mandeville have to say about forecasting new launch sales
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
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Ipsos Political Monitor August 2012
The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
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The Sun Always Shines (on the National Readership Survey)
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.