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Mediawatch: Picking on nine year olds can only backfire
Ben Page, Chief Executive of Ipsos, discusses Argyll & Bute Council's response to a nine-year-old's blog about her school dinners.
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A step in the right direction
Her Majesty's Inspectorate of Constabulary (HMIC) commissioned Ipsos to explore public attitudes towards anti-social behaviour and police response. Wave One was completed in September 2010.
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"Going Underground" WiFi comes to the Tube!
Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
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12 per cent of Europeans expect economy to improve
The latest Ipsos Global @dvisor shows that just 12% of citizens from across 9 European countries expect their local economy to improve in the next six months.
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Increased powers is the favoured option for Scotland's future
The majority of the Scottish public wants to see further powers given to the Scottish Parliament though Devo Plus proposals according to our poll for Reform Scotland.
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Economist/Ipsos June Issues Index
Despite the Eurozone crisis, just 8% place the Euro/EU amongst the most important issues facing the country, as general economic issues continue to dominate.
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Who cares for the carer? An ethnographic understanding of the role of carers in home dialysis
Ipsos Ethnography are currently working with NHS Kidney Care to highlight the difficulties that carers face when caring for renal patients and look for potential success stories to learn from.
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Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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A change is as good as a rest
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
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Support for independence falls back while First Minister's approval rating also dips
Three weeks after the `Yes' campaign was launched, support for Scottish independence has fallen in our latest poll for The Times and The Sun.