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I wouldn't put that in my mouth
Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
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The Winner Takes it All
Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
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One-size definitely does not fit all
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
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Global @dvisor Survey reveals negative attitudes to immigration
The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing ...and they don't seem to like it..
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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LGA's Aging Well Programme
Ipsos completed a two-year evaluation of the Ageing Well programme. The programme was designed to provide sector-led support to assist local authorities in meeting the challenges associated with an ageing population. The programme provided a range of national and regional programme activity such as master classes and leadership academies, to more tailored `bespoke' support for those local authorities who required it.
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Diamond Jubilee: Attitudes Towards The Monarchy
To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.
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Evaluation of the Local Authority Housing Hubs Approach
Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.
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Trustworthiness of Politicians - Trends
Q In general would you describe each of the following politicians as trustworthy or not?
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Jeremy Hunt trusted by just 14%
With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings.