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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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World AIDS Day 2011: Are we getting closer to zero?
On World AIDS Day 2011, Leila Tavakoli considers what the British public think of the problem of HIV/AIDS in developing countries today and how close this is to reality.
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World AIDS Day 2011: Public Perceptions of HIV
To mark World AIDS Day, on behalf of the International HIV/AIDS Alliance, Ipsos asked the British public what they think of the problem of HIV in developing countries today.
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No political retribution for the economy - yet
Economic concerns are increasing, which may be storing up trouble for the Conservatives in the long run says Gideon Skinner
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Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick
Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Ipsos Global @dvisor Wave 26
Britain sees largest drop in economic confidence among major European economies
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Britain sees largest drop in economic confidence among major European economies
Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.