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How Britain Voted Since October 1974
Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010
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Understanding Research Methods
The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.
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Ipsos Election Polls
With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos's final week polling.
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Ipsos Final Poll
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
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Banning Election Coverage and Opinion Polls - trends in support 1979-2010
Q During an election campaign do you think there should or should not be a ban on...?
...party election broadcasts on TV and radio?
...all coverage of the election on TV and radio?
..all coverage of the election in newspapers?
...publication of opinion polls? -
Ipsos Final Election Poll
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
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Ipsos on... Young People and Anti-Social Behaviour
The issue of anti-social behaviour amongst the young is a massive issue in Britain at the moment. In his final video podcast before the Election, Ben Page explains that the higher the proportion of young people in an area, the greater the concern by those who live there.
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Thought Leadership from Ipsos Health
Ipsos Health examines the major events in 2010 that will have a long term effect on the pharmaceutical market, including reform of the US system and a potential change of government in the UK.
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Reuters Marginal Constituency Poll - Wave 5
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
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Reuters Marginal Constituencies poll - Wave 5
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters points suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.