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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
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One year on: Economic optimism has halved since July 2024 as 6 in 10 think economy will get worse
Ipsos' Economic Optimism Index stands at -44; an improvement from earlier in year, but 60% still think the economy will get worse over the next 12 months and only 16% say it will get better.
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Starmer remains ahead of Farage in head-to-head of who would make best PM, but majority of Britons unsure what he stands for
In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public think would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to March (Starmer +11) and 35% say neither would make a good PM / it would make no difference. However, just over half (53%) say that it is not clear what Starmer stands for. In contrast, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.
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Public concern about immigration rises to its highest level since 2016 Brexit vote
Almost half of Britons see immigration as one of the biggest issues for the country, the highest score since June 2016.
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Public sees little progress on Labour’s milestones, according to new Ipsos poll
Perceptions of the government’s performance on most milestones and priorities has decreased since March. In addition, large proportions of the public say they have not noticed much progress on any of the government’s milestones since they came to power in July 2024. Seven in ten say that they have not seen much progress made on raising living standards (71%) or reducing energy bills (70%).
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Inside Ipsos’ Spending Review Briefing
As political and economic stakes rise across the UK, Ipsos’ second Beyond the Bubble webinar of the year couldn’t have arrived at a more pivotal time.
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Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review
Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
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The economy and immigration remain Britain’s biggest issues
Four in ten (39%) see the economy as one of the biggest issues for the country, up five points since March.