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85% of Britons continue to believe that Britain is divided as over half think differences in people’s political views are so divisive that it is dangerous for society
Recent findings from Ipsos indicate that four in five British adults continue perceive the nation as divided. Over half (55%) perceive differences in people’s political views as so divisive that it is dangerous to society.
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Public concern about immigration reaches highest level in a decade
Fifty-one per cent name immigration as an important issue for Britain, the highest score since October 2015.
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Britons split on whether they would prefer Labour or Reform UK to win the next election
If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
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Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate the public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.