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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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Pour, Mix & Drink the Magic
From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Future of Finance
Bringing cultural insight to the heart of strategy and decision-making in financial services.
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.
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Widespread nostalgia for the old days, with many saying things were better back in 1975
Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
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UK’s sense of division reaches new high as culture war tensions grow, study finds
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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Joe Marler tipped for Celebrity Traitors victory by those following the show, Ipsos poll reveals
Over half (51%) of those following the show anticipate that the Faithful players will triumph, compared to 38% who predict a win for the Traitors.
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Wellness in the Age of AI
Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
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Ipsos End of Year Review 2025
Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, for Ipsos' end of year review.