Wellness in the Age of AI

In this new ecosystem, it’s becoming nearly impossible for brands to know how they’re being discovered: where, by whom, and when.

So, the question we’re asking is simple: does your brand show up where culture, consumers, and AI now meet and how are you performing vs. your competitors?

Join us for a provocative session where we’ll reveal what new ethnographic research, digital behavioural data, and strategic LLM Generative Engine Optimisation analysis uncover about the evolving wellness discovery journey:

• Cultural Meaning: The new meanings of wellness
• Pre-Discovery: Where consumers find wellness brands online
• During Discovery: How Generative AI is shaping (or hiding) your brand visibility and positioning
• Post-Discovery: What people do next - and why they convert (or don’t)

We’ll share real cultural shifts, real data, and real blind spots that most wellness brands don’t even know exist.