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Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most
29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).
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Public critical of Scottish Government’s record but aren’t convinced that Labour would do a better job
Scottish Labour leader Anas Sarwar and Prime Minister Keir Starmer’s favourability ratings are the lowest Ipsos has measured for either politician since this polling series began in October 2022.
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Britons Divided on AI's Impact as UK Government Aims for Global Leadership
Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).
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More Britons favourable towards Nigel Farage than Keir Starmer, Kemi Badenoch and Ed Davey
Three in ten are favourable towards Farage, 46% unfavourable.
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Nigel Farage is seen as the party leader who most understands the problems facing Great Britain
41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.
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Britons Predict 2025: Starmer stays, recession looms, and Prince Harry unlikely to return to the UK
Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.
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Despite low approval ratings, public prefers Starmer as PM to Badenoch or Farage
A recent Ipsos Political Pulse survey indicates that the British public still favours Keir Starmer as Prime Minister over Kemi Badenoch or Nigel Farage.
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Keir Starmer preferred to Kemi Badenoch as Prime Minister with public split on whether she will lead Conservatives into the next General Election
The latest Ipsos Political Pulse, carried out 8-11 November, examines public opinion towards the new leader of the opposition Kemi Badenoch compared to Prime Minister Keir Starmer.