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Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).
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The State of Democracy 2025: Fake news, lack of accountability, extremism and corruption seen as top threats to democracy across Europe and the US
A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
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Widespread nostalgia for the old days, with many saying things were better back in 1975
Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
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Ipsos reveals high prices and declining high streets key local concerns for Britons
87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.
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UK’s sense of division reaches new high as culture war tensions grow, study finds
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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90% support King Charles III's decision to remove Andrew’s official titles
Ratings of the Royal Family’s handling of the overall situation with Andrew have improved, from 23% saying they are handling it well two weeks ago to 37% now – though 40% still say they are handling it badly.
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Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns
Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
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Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders
When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).
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Beyond the Bubble: The Ipsos Autumn Budget Briefing
This is your opportunity to gain a deeper understanding of what the Chancellor's upcoming announcement could mean for you.
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30 years on, the public are split on whether the Civil Service adheres to the Nolan principles
Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.