Search
-
Britons split on whether they would prefer Labour or Reform UK to win the next election
If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
-
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
-
EV Transition Tracker: Wave 2
Ipsos conducted fieldwork for the second wave of Motability Operations' Electric Vehicle Transition Tracker in August 2025
-
Labour’s ratings fall in Scotland while Reform UK continues to rise
Ipsos’ Scottish Political Pulse survey
-
For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister
Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
-
Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
-
Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
-
MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
-
Ipsos poll on British attitudes towards the conflict in Israel and Gaza
While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.