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Passive Perceptions
The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
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Video games tax relief evaluation
Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
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Measuring employee engagement in digital times
In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Women’s Health Concerns in the UK
Research commissioned by the Daily Mail in association with LloydsPharmacy looked into key health concerns and attitudes towards health information providers of women aged 30-80 in the UK.
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Does the public like net migration targets as much as Theresa May?
Kully Kaur-Ballagan blogs for The Times Red Box on whether public supports Theresa May's pledge to reduce immigration to the tens of thousands.
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Ipsos Research Highlights - March 2017
Ipsos's Research Highlights for March 2017 includes support for independence rising in Scotland and as the EU turns 60 years old, most EU citizens are unhappy with its direction.
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The New Faces of Gaming
There is a growing appetite for gaming across a whole range of age and gender groups.