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Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call
Today Ipsos publishes its first MRP model of the 2024 General Election.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.
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Nearly half say the Conservatives are having a bad campaign
Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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Trends - Political Leaders
Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
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Ipsos analysis shows falling satisfaction with Rishi Sunak and Keir Starmer amongst ethnic minorities in Britain
A new study released by Ipsos explores voting intention and leader satisfaction ratings amongst ethnic minority and white Britons from 1996 to the second half of 2023.
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Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll