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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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Latest Radio Audience Figures Released
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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The way we live now
New research for Ipsos for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.
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Probability Modelling
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
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Female entrepreneurs online research
In March 2012, Ipsos conducted research into the experiences and attitudes of self-employed women with a specific focus on how and why they decided to start their own business.
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Halifax Housing Market Confidence Tracker
The latest Housing Market Consumer Confidence survey by Ipsos for Halifax has found an upswing in expectations that UK property prices will be higher in 12 months time.
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Investigating how both consumers and health professionals understand healthy eating messages
The Food Standards Agency in Scotland commissioned Ipsos to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.